NTT DOCOMO Develops a Solution to Streamline DOOH Advertiser Review Operations
Japan, Jan. 26 -- NTT DOCOMO, INC. announced that it has developed a solution to streamline pre-publication advertiser review operations for Digital Out-of-Home (DOOH) advertising, including digital signage and large-format displays in public and urban spaces, in collaboration with LIVE BOARD, Inc.The solution improves the efficiency of advertiser review processes conducted prior to DOOH ad distribution. By applying large language models (LLMs) to multiple review items that were previously handled manually, the solution is expected to reduce digital advertiser review workloads by over 30%.DOOH advertiser reviews require checks against publicly available information on advertisers and compliance with various guidelines. As the volume of DOOH...
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