Germany, March 19 -- Automotive color is where emotional design meets materials science. It influences brand identity, purchase decisions, safety perception and even sustainability. In anticipation of International Color Day on March 21, BASF Coatings is highlighting the crucial role color plays in automotive design, manufacturing and repair. Far beyond aesthetics, automotive color is a complex, data-driven, and technically precise discipline that requires profound knowledge substrate pre-treatment, the development of different layers that build the final coating and the skill to exactly replicate the status quo of a color shade even years after its application. Protecting color from the very first layer With decades of expertise in color i...