BBT Drives 20% Year-Over-Year ARPU Gains Through Experience-First Growth With Calix
United States, April 9 -- Calix, Inc. announced BBTopens in a new tab drove 20 percent year-over-year growth in average revenue per user (ARPU) by leading with personalized residential experiences-quickly followed by an expansion to serve small businesses. This revenue growth was achieved thanks to their investment in the Calix One (TM) platform and the award-winning expertise of the Calix Success (TM) organization. Building on this early residential success with value-based offers built on Calix SmartHome (TM) and subscriber insights from Calix Engagement Cloud, BBT rapidly deployed Calix SmartBiz (TM) in just four months to meet initial demand from small businesses in West Texas.As BBT continues to simplify service delivery and modernize ...
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