India, Oct. 10 -- Generative AI has evolved from a novelty in boardroom discussions to a transformative tool across industries. Extending the capabilities of traditional AI in automation and predictive modeling, it's reshaping business processes, customer experiences, and employee productivity. Sectors such as pharmaceuticals, airlines, healthcare, manufacturing, and banking are seeing tangible benefits, as generative AI unlocks new avenues for value creation.

Enhancing Customer Experience: Improving customer experience is a key priority for businesses today. Companies with both physical and online touchpoints are turning to generative AI, leveraging large language models (LLMs) to provide personalised recommendations that enhance buyer ...