India, June 4 -- In the past decade, the wedding industry in India has seen a massive evolution from traditional to cinematic storytelling in film with elaborate sets, drone cinematography and destination films. Today, the industry is valued at over $50 billion and continues to grow. The market is expanding beyond the metros like Delhi, Mumbai, and Bengaluru but also includes Tier-2 cities, which continue to expand. Tier-2 India is arguably becoming the next big market for upscale wedding film services as aspirational consumption and disposable income rise in these cities.
The economic growth narrative in India is shifting spatially, with the rise of consumer expenditure from Tier-2 cities, including Jaipur, Lucknow, Indore, Coimbatore, Bh...