Chandigarh, June 17 -- A disturbing pattern of threats, violence, and moral policing is fast emerging in Punjab's digital landscape - this time not against politicians or journalists, but against social media influencers. In less than a year, at least five influencers, including four women and one couple, have either been murdered, attacked, forced to flee the country, or subjected to death threats, as extremist groups unleash a coordinated campaign to control online narratives they deem "vulgar" or "culturally inappropriate".

Their content, often humorous, bold, satirical, or promotional in nature, has made them popular across platforms like Instagram, Facebook, and YouTube. But that same success has attracted the ire of radical elements ...