India, Dec. 2 -- Huggies, the baby care brand from Kimberly-Clark, has launched a new national campaign built around a playful yet meaningful character - the Geelu Monster. This quirky mascot takes on an overlooked issue for many parents: the lingering wetness on a baby's skin before a diaper fully absorbs moisture.
With this campaign, Huggies adopts a fresh storytelling format to reinforce its positioning as India's Fastest Absorbing Diaper. The idea emerged from extensive conversations with mothers who admitted they were often unaware of how long their baby's skin stayed damp - or assumed their current diapers offered similar performance.
The Geelu Monster personifies that moment of unseen discomfort, turning an invisible concern into a...