New Delhi, Nov. 12 -- Against the backdrop of more than 700 species of marine organisms in danger of extinction and marine animals like turtles and fishes known to ingest or get entangled in plastic debris in the sea, India on Monday kicked off a week-long mass cleanliness drive to regain the beauty of its 50 beaches in coastal states/Union Territories like Gujarat, Daman & and Diu and Maharashtra.

Under the 'Swachchh - Nirmal Tat Abhiyaan,' the Government is hoping to clean up the beaches and create awareness among citizens about the importance of coastal ecosystems. The campaign from November 11-17 will in total cleanup 50 beaches in the ten States. These include Karnataka, Kerala, Tamil Nadu, Puducherry, Andhra Pradesh and Odisha. The b...