boAt marks entry into the wearable category with the launch of ProGear
India, July 14 -- boAt has now debuted into the 'wearable' category with boAt ProGear B20 - a smart band to track your fitness routine. After establishing leadership positioning Q-o-Q in the earwear category (As per IDC report) boAt is now eyeing to capture market share with its smart health and fitness tracking device.
The product is targeted at tech-savvy millennials and Gen Z, who are willing to replace the sedentary or inactive lifestyle. boAt ProGear B20is available at a price of INR 1799on Amazon.in.
On the new category entry Aman Gupta, Co-Founder boAt Lifestyle said "We at boAt have always pushed the envelope and offered products which are driven by consumer feedback and need.
The entry into the wearable category is a natural p...
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