Punjab, March 5 -- The entry of the new fashion brand Bershka in Indian fashion market has given a major shake-up. Bershka, a popular Spanish brand under the Inditex Group, which also owns Zara. The brand is ready to capture India's youth driven fast fashion. The brand debuted with its first store in Mumbai's Phoenix Palladium and a full-fledged online platform. But while shoppers are excited, there's one man who might be keeping a close watch and that's none other than Mukesh Ambani.

Bershka is focusing on consumers who belong to Generation Z and the Millennial group

The India launch of Bershka will not proceed with a slow approach. As soon as it entered the market Bershka introduced its BSK Teen collection which added to its trendy ca...