Agartala, April 25 -- The Tripura Government is preparing a focused strategy to globally brand famed Queen and Kew varieties of pineapple, long considered one of the state's most profitable horticultural products.

A high-level meeting chaired by Union Minister Jyotiraditya Scindia under the DoNER Ministry discussed a comprehensive plan aimed at positioning Tripura pineapples in international markets.

Tripura Agriculture Minister Ratan Lal Nath joined the meeting via video conferencing, where officials presented a detailed roadmap for the branding initiative. The proposed plan spans three years and will proceed in two distinct phases. The total cost of the project is pegged at Rs 132.6 crore, sources in the department have said.

In the ...