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Hollywood goes beyond just dubbing in localization push
New Delhi, June 21 -- For its latest action comedy, Men In Black: International, which released worldwide last week, Sony Pictures India hasn't just stopped at dubbed versions in Hindi, Tamil and Telugu. The international studio is getting Bollywood actors Siddhant Chaturvedi and Sanya Malhotra to voice for lead stars Chris Hemsworth and Tessa Thompson. There is also a rap song planned with Chaturvedi, who in the run-up to the film's release, travelled to the US to meet Hemsworth, while constantly rallying up his social media fan following to go watch the film. Meanwhile, Universal Pictures has released the trailer of its new action film, Fast & Furious Presents: Hobbs & Shaw, due for release in August, in no less than 10 Indian languages, ...
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