Bengaluru, March 15 -- Around 10-11 e-commerce companies, including Snapdeal and ShopClues, are in the process of forming a lobby group called 'The E-commerce Council of India', according to two people familiar with the matter. The idea behind forming this group is to have an entity that represents the interest of 'Indian e-commerce companies', where a majority of the shareholding is Indian, the two people cited above said. "The aim of this group is policy advocacy, exchange of best practices and a general engagement platform for the e-commerce companies in India. It is about having a focused voice on the e-commerce sector," said the first person cited above, requesting anonymity. "More e-commerce company founders are expected to join this ...