New Delhi, Nov. 10 -- No matter how appealing the motorcycles are, scooters have their own demand. Be it the regular commuters, youngsters, people who need to carry goods for their businesses, women, or the last mile delivery partners from different courier and other companies - scooters have been finding an increasing level of penetration, despite these two-wheelers offering less fuel economy and India being a highly cost sensitive market.

The fuel economy of a vehicle directly impacts the overall cost of ownership for the vehicle in the long run. Less fuel economy means more spending for buying fuel. But, despite the per litre petrol cost being above Rs.100 on an average across the country, and lesser fuel efficiency than motorcycles, ...