New Delhi, Feb. 5 -- Eileen Gu continues to capture attention worldwide as the 2026 Milano Cortina Winter Olympics draw near. The 22-year-old freestyle skier, competing for China, stands out not only for her on-snow dominance but also for her unmatched commercial appeal in the winter sports world.

Eileen Gu, born September 3, 2003, in San Francisco, California, is a Chinese-American freestyle skier known in China as Gu Ailing. Raised by her Chinese mother in the Bay Area, she developed a deep connection to Beijing through summer training trips from a young age. In 2019, at 15, she decided to represent China internationally, a choice that aimed to boost winter sports participation among young girls in the country and opened doors to a vas...