New Delhi, April 10 -- Star cricketer Virat Kohli is set to join sports athleisure firm Agilitas as an investor, multiple people aware of the matter said, with his eight-year contract worth around Rs.110 crore with German sportswear giant Puma coming to an end. An announcement in this respect is likely during the ongoing Indian Premier League (IPL).

Agilitas was founded in 2023 by former Puma India and South-East Asia managing director Abhishek Ganguly. The company makes and retails sportswear goods in India and abroad. Last year, Agilitas acquired long-term licence rights for Italian sports brand Lotto in India, Australia, and South Africa.

At the heart of Kohli's switch to Agilitas is his ambition to grow One8, his lifestyle brand lau...