New Delhi, April 8 -- VIP Bags, the 48-year old luggage brand owned by VIP Industries, has undergone a complete revamp after briefly being endorsed by Hrithik Roshan in 2016. Apart from a new logo, the brand has also brought on board celebrity couple Saif Ali Khan and Kareena Kapoor Khan as brand ambassadors who will feature in an integrated summer campaign called 'Hello Holidays'.

Targeted at young families, the campaign, created by advertising agency Whyness, features the Bollywood couple with a kid enjoying holidays at exotic locations with smart VIP bags in tow. The campaign will be promoted across television, print and digital media. The company said that it has brought a significant change in the design language of VIP line of luggag...