New Delhi, Feb. 2 -- Universal Music India has made a comeback to Bollywood after recent acquisitions and partnerships, while retaining its focus on non-film music. It is now open to more deals across Hindi and regional language cinema and independent music as it eyes a stronger role in the storytelling space.

The company, a division of Universal Music Group, acquired a 30% equity stake in film and digital content studio Excel Entertainment last month and entered into a strategic partnership with Dinesh Vijan's production house Maddock Films and its new label Mad For Mussic last year. These transactions, a senior company executive said, mirror the company's belief in long-term deals and not participating in bidding wars when studios laun...