New Delhi, Jan. 9 -- Mirumi, a small interactive robot charm, is going viral due. The interactive feature of the Tokyo based item lends it a unique identity, replacing the craze for collectible plush toys Labubu. Launched on 3 December 2025, this life-like toy is redefining internet-driven collectible culture.

Mirumi, a new character from Japan has been designed to be attached to handbags, backpacks or straps, is drawing attention. This doll does not just have a unique attractive appeal, it responds to its surroundings. Its subtle actions involve gentle movement of head, expressions, shy and curious behaviour.

"Mirumi is a little companion robot that lights up your heart with its innocent, adorable expression. It notices the world aroun...