New Delhi, Oct. 2 -- Doorstep grocer Blinkit's been selling Sony PlayStation 5, iPhone 16 and popular video game franchise, FC 25. Quick commerce's foray into electronics sales has raised eyebrows-and questions-about the implications for local electronics stores and e-commerce.

Pricey gadgets in 10 mins. Is there a point?

Apparently yes. At the core of delivering an item worth lakhs in a few minutes is marketing. Thanks to a rising demand in urban India, quick commerce is a highly competitive industry with slim margins. So for most firms, a heavy marketing budget only cuts into profitability. Selling expensive yet popular gadgets, on this note, makes for an effective marketing campaign that eventually leads to indirect sales. Think of t...