New Delhi, Oct. 2 -- Doorstep grocer Blinkit's been selling Sony PlayStation 5, iPhone 16 and popular video game franchise, FC 25. Quick commerce's foray into electronics sales has raised eyebrows-and questions-about the implications for local electronics stores and e-commerce.

Apparently yes. At the core of delivering an item worth lakhs in a few minutes is marketing. Thanks to a rising demand in urban India, quick commerce is a highly competitive industry with slim margins. So for most firms, a heavy marketing budget only cuts into profitability. Selling expensive yet popular gadgets, on this note, makes for an effective marketing campaign that eventually leads to indirect sales. Think of this as akin to when e-commerce giant Amazon pa...