New Delhi, Nov. 30 -- It would be safe to say that India's watch market is having a moment. Swiss watch imports into India are rising year on year. Breitling recently expanded its presence with two new boutiques in Mumbai and Coimbatore. Ethos, the country's largest luxury watch retailer, aims to open its 100th store by early 2026. TimeVallee, the multi-brand retail outlet owned by luxury goods group Richemont, opened its third boutique in India - in Chennai - in September. And luxury retailer Art of Time, which represents over 20 international brands including Cartier and Piaget, raised Rs.175 crore in a funding round led by CaratLane founder Mithun Sancheti last month.

Clearly, a niche set of wealthy young buyers is more curious about ...