Mumbai, Nov. 17 -- A few verses, a guitar, and an Instagram Reel were enough to push Anumita Nadesan into the national spotlight. Her candid song video, posted about a week ago, has already crossed 20,000 views.

Meanwhile, singer-songwriter Anuv Jain - whose virtual lockdown concerts helped him form an emotional connect with listeners - now commands more than 3 million YouTube subscribers.

As India's audience emerged from being stuck in their rooms with devices, Nadesan lent her voice to Jigra's (2024) track Tenu Sang Rakhna alongside Arijit Singh, a top mainstream Hindi film playback singer and musician. Despite not having featured in a film soundtrack, Jain went on to play for sold out shows across India.

Tenu Sang Rakhna has been st...