New Delhi, Nov. 20 -- Fast&Up, the sports nutrition supplement brand, has initiated a process to raise $50-70 million and has appointed a banker, two people familiar with the matter said.

The company has appointed investment bank Avendus, and the upcoming round will be largely a primary fundraise, the people said, adding that the funds will be used to double down on growth, launch new product lines, and expand distribution reach. Both Avendus and Fast&Up declined to comment.

This is significant as demand for sports and preventive nutrition has surged in India, prompting a wave of fundraising across the broader wellness category. Brands such as OZiva, Plix, Wellbeing Nutrition, Nutrabay, Kapiva and HyugaLife have been expanding aggressiv...