New Delhi, Feb. 26 -- Cricket emerged as the dominant trend for the year 2019, the first of which witnessed big-ticket events such as the Indian Premier League (IPL) and the ICC World Cup, according to a report by ESP Properties, GroupM's sports and entertainment marketing agency.

Cricket has emerged as the dominant trend for 2019 with big-ticket events such as the Indian Premier League (IPL) and ICC World Cup, says a report by ESP Properties, GroupM's sports and entertainment marketing agency.

The first six months of the year is expected to break all records of cricket consumption on television and digital, monopolizing eyeballs and advertising money. With the start of the year dominated by cricket, emerging leagues may have to reset the...