New Delhi, June 4 -- A Chinese company has been running fake children's fashion shows under the name Paris Kids Fashion Week. Since 2020, it tricked many parents by claiming links with Paris Fashion Week. It also used images of The Louvre and luxury brand names like Dior and Gucci.

The company charged 6,000 yuan ( Rs.71,000) per child to walk the ramp and even organised events where parents joined their kids. It collected 367,000 yuan ( Rs.44 lakh) from parents as registration fees. The scam ran shows in Shanghai, Paris and Toronto, The South China Morning Post reported.

The Shanghai Market Regulatory Bureau confirmed it was a fraud after Gucci's office had complained in 2023. The firm had also used fake logos like Gucc100 and Gucc101. ...