New Delhi, Dec. 15 -- The early 1990s were an exciting time for the field of communications. Sudhin Mathur had always been interested in innovations and real-world application as a student of mechanical engineering. After a Master of Business Administration from the Institute of Management Technology, Ghaziabad, where he gained an understanding of consumer behaviour, decision-making and the importance of creating value, he was ready to explore further at his first job.

"The industry was just beginning to take shape. Technologies like pagers were emerging, media was expanding and brands were discovering new ways to speak to consumers. It was clear that communication would soon become central to how businesses operated and engaged with peo...