PETALING JAYA, Sept. 11 -- Malaysian digital publisher Media Works is joining forces with rising fintech star Versa in a strategic partnership aimed at turning eyeballs into action - and reshaping how brands connect with young, financially savvy Malaysians.

Versa, a fast-growing wealth management app recently named to Forbes Asia's "100 to Watch", will integrate Media Works-driven branded campaigns into its platform - including through Versa Quests, a gamified feature designed to engage users with in-app challenges.

The partnership is designed to drive lead generation while giving brands direct access to Versa's high-intent, investment-focused user base. Since launching in 2021, Versa has processed over RM3 billion in deposits.

For Med...