KUALA LUMPUR, Sept. 11 -- Malaysia's Media Works, the country's high intent digital publishing network, has entered into a strategic partnership with Versa, a fintech wealth management app recently named to Forbes Asia's "100 to Watch" list.

The collaboration aims to deliver branded digital journeys for clients, tapping into Versa's growing financial user base. Since its inception in 2021, Versa has facilitated more than RM3 billion in deposits.

Expanding reach through fintech

Under the partnership, Media Works will roll out lead generation campaigns through Versa's platform, supported by features such as Versa Quests - gamified, in app challenges that motivate and engage users.

For Versa, the tie up provides a structured channel to m...