KUALA LUMPUR, April 22 -- Malaysia Airlines has been named the world's fastest-growing airline brand in the latest Airlines 50 2025 report by Brand Finance, the global leader in brand valuation.

The national carrier's brand value surged by 209 per cent to USD$607 million, securing the 45th spot globally-a remarkable comeback to the rankings after a decade. Malaysia Airlines attributed this growth to fleet renewal, strategic route realignments, digital transformation, and international expansion initiatives.

In addition, the airline achieved a Brand Strength Index (BSI) score of 78.2/100 and an AA+ brand strength rating. Brand Finance noted that the airline's strong domestic loyalty and trust, driven by high levels of consideration and w...