KUALA LUMPUR, Feb. 13 -- Expanding in northern Malaysia, Japanese-founded luxury goods and gold buyer Jewel Cafe has opened its 17th outlet, marking its entry into Kedah.

The store is part of the company's plan to operate 20 outlets nationwide by 2026.

Located at Aman Central in Alor Setar, the new outlet strengthens the company's presence beyond major urban centres as it continues expanding into regional markets. The brand is known for purchasing branded luxury items, jewellery and gold, while offering free appraisals and a structured evaluation process aimed at ensuring transparent and smooth transactions for customers.

Founded in Japan in 2005, Jewel Cafe has grown into an international chain with more than 300 stores worldwide. It ...