PETALING JAYA, Oct. 2 -- Grab Malaysia has deepened its collaboration with the Federal Agricultural Marketing Authority (Fama) to further digitise Malaysia's traditional markets, bringing 18 new vendors from the newly launched Pasar Tani Kekal Putrajaya onto its platform.

This move marks a significant milestone in Grab's ongoing efforts to support the agrifood sector through technology.

Since the partnership began in 2023, nearly 300 vendors across more than 30 Pasar Tani and Pasar Tani Kekal locations in Kuala Lumpur, Selangor, and Johor Bahru have joined GrabMart and GrabFood. The initiative has enabled merchants to expand their customer base beyond walk-in traffic, offering fresh produce and food & beverage items to a wider audience ...