India, Feb. 5 -- Roses are red, violets are blue, the murmurs of consumerism are true so here's a Valentine's Day guide for you!

I love all things scarlet, the scent of roses and every fashion item with an ironically-printed heart on it. But combine the three and the result is a nauseating mix, that makes me question the whole premise. With my days of woo-ing and being woo-ed behind me, I am constantly questioning why GenZ hasn't cancelled the whole spiele altogether. Or maybe they have and gift-giving mushy gifts is truly a thing of the past. Yet my inbox is filled with gifting recommendations for every possible category of lifestyle both via press releases and brand promotional newsletters. And amid this Valentine's Day overload, I ha...