Hong Kong, July 11 -- What makes the Beauty Blender the toast of the makeup town? The first of its kind and a revolutionary beauty tool, the latex-free egg-shaped sponge is known to add that beautiful airbrushed finish without absorbing or wasting too much product.

Created by Rea Ann Silva, a makeup artist who thought "cutting corners" from her usual makeup sponges helped in making makeup application much easier, the sponge is today the winner of multiple awards, and has seen no (real) successor. No surprise then that it is the star product in the kits of makeup artists, celebrities, and influencers. The one reason it occupies prime space in one's closet? The cone-shaped tip works most effectively on contours, eyes, nose, and cheeks.

At...