India, Feb. 19 -- The Government of India issued the following news release:

In a significant move to transcend from B2C to B2B approach for tribal communities, Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED) has entered into a strategic partnership with Meesho, Indian Federation of Culinary Associations (IFCA) and Mahatma Gandhi Institute of Rural Industrialization (MGIRI) to facilitate tribal businesses. Memoranda of Understanding (MoU) were signed on 18th February during the ongoing flagship event 'Aadi Mahotsav', held at Major Dhyan Chand National Stadium in the National Capital being from 16 to 24 February 2025, marking a pivotal step in ensuring the implementation of the B2B approach and augmentation of the ...