India, July 3 -- The Government of India issued the following news release:
Television viewing habits in India have undergone a significant transformation in recent years. Audiences now consume content not only through cable and DTH platforms but also via smart TVs, mobile applications, and other online streaming platforms. However, the existing system for measuring viewership, Television Rating Points (TRP), does not fully capture these evolving patterns.
In view of this, the Ministry of Information and Broadcasting has proposed amendments to the Policy Guidelines for Television Rating Agencies, originally issued in 2014. The proposed draft, released on July 2, 2025, removes some restrictive provisions for media houses to allow more play...