New Delhi/IBNS, Jan. 16 -- Convertway by Unicommerce, a marketing automation platform for e-commerce and D2C brands, has launched a bilingual AI Voice Agent 'Catalyst'- an automated voice-calling solution aimed at recovering abandoned checkouts and improving conversions through real-time, human-like conversations.

Recent studies indicate that the global online shopping cart abandonment rate has grown from around 59% in 2006 to over 70% in 2025, offering brands an opportunity to recover lost sales and potentially increase revenue.

In many cases, drop-offs are driven by last-minute hesitation rather than lack of purchase intent, with customers seeking clarity on delivery timelines, product details, pricing, or payment options.

Traditiona...