India, May 22 -- Ullu's Rise In India's Untamed OTT Underworld

The Indian OTT space may be a tough nut to crack for many, but for 2018-founded Ullu, things are working like a charm, thanks to its "unconventional" content, which should carry a disclaimer - "Best consumed at night".

Well, looking at the current scheme of things when the government is breathing down the necks of OTT platforms for showing obscene content, the homegrown IPO-bound streaming platform has managed to clock INR 100 Cr in revenues (in FY24) and 2 Mn subscribers, all while being profitable from day 1, by hinging its entire strategy on just one thing - sexual content.

So, what's going on behind the scenes.

Baiting Users With Soft P**n: The biggest draw for viewers...