Spotify Sharpens India Focus With 'Podcast Originals' Launch
India, Nov. 19 -- Music streaming giant Spotify has launched its original audio-based content for the Indian market called Spotify Podcasts Originals. With over 2 Mn MAUs in India, the Swedish company has been expanding its focus on the Indian market with various offerings including a Lite app, cheaper subscription plans and playlists catering to regional language music and listeners.
Spotify Podcast Originals builds on the strategy employed by other OTT players in India, who have focussed on creating localised content which is specifically targeted at Indian audiences.
High-profile and popular creators have been brought on board for shows such as the cricket-centric 22 Yarns with Gaurav Kapur, fiction thriller Bhaskar Bose narrated by ...
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