Skincare Startup Plum Raises INR 110 Cr Series B Funding Led By Faering Capital
India, Nov. 26 -- Thane-based skincare products startup Pureplay Skin Sciences, the parent company of Plum, has raised INR 110 Cr in Series B funding led by Faering Capital, Trifecta Capital as well as existing investor Unilever Ventures.
The company plans to use the fresh funds in research, sourcing, new product launches, technology and expansion of distribution footprint.
Founded in 2014 by Shankar Prasad, Plum claims to be a 100% vegan beauty brand and offers skincare, cosmetics, body, and bath products.
With over 80 SKUs in its portfolio comprising skincare, hair care, body care, and eye makeup, the brand has experienced a 2.5x growth year-on-year, expecting to be at an annual revenue run rate of INR 200 Cr by March 2021, the compa...
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