India, July 18 -- As quick deliveries become the norm, Reliance Retail Ventures Limited (RRVL) is pushing the pedal on fashion quick commerce. The retail giant launched a four-hour apparel delivery service in the first quarter of FY26.

Called AJIO Rush, the service is currently available in six cities and offers 1.3 Lakh+ options to customers. The company said that the new offering is delivering better unit economics on the back of higher average bill value and lower returns.

"AJIO Rush, a 4-hour delivery service was launched during the quarter and is live in 6 cities with 130k+ options. With faster deliveries, the initiative will further improve customers' shopping experience on the platform. The initiative is delivering better unit ec...