Personal Care D2C Brand WOW Skin Science Raises $50 Mn From ChrysCapital
India, April 8 -- Personal care brand WOW Skin Science will receive an investment worth $50 Mn from India-focused private equity firm ChrysCapital, in exchange for a significant minority stake.
Founded in 2014 by Manish and Karan Chowdhary, WOW Skin Science is among the leading Indian direct-to-customer or D2C brands operating in the personal care and beauty segment. The company employs an omnichannel approach for sales, with its products available on ecommerce websites, brick and mortar stores as well as its own D2C website.
The company claims that all its products, across categories such as skin, hair, nutritional supplements, bath and body, and wellness, are made of natural ingredients. The company will utilise the funds to expand pe...
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