India, Oct. 23 -- Bengaluru-based wearables startup Ultrahuman is now barred from importing and selling its smart rings in the US, following the enforcement of a ban by the US International Trade Commission (ITC).

This comes after Finnish rival Oura won a patent dispute concerning the internal design of Ultrahuman's smart rings. With the Presidential review period now over, the ITC's cease-and-desist orders have officially taken effect. This, in turns, bars Ultrahuman from selling its current Ring AIR model in the US.

Commenting on the development, an Ultrahuman spokesperson told Inc42 that Ring AIR will continue to be available for purchase in the US through existing retailers despite the ruling.

"Ultrahuman Ring AIR remains available...