India, June 18 -- From farm to table - this is the basis on which many agritech startups were built in India. The fresh produce supply chain market in India was arguably overhyped five to six years back, and more after the pandemic.

As COVID-19 lockdowns supercharged demand for online groceries and farm-to-home deliveries, consumers started to pay premiums for freshness. There were also success stories in online grocery delivery like that of Tatas-owned BigBasket, which fuelled the belief that farm-to-table startups are here to stay.

Otipy, founded by Varun Khurana and Prashant Jain, was one of the first movers in the market. It was launched in 2020 as an agritech startup operated by Crofarm.

Gurugram-based Crofarm started out with a B...