India, April 15 -- A couple of months after reports surfaced that the government was looking to introduce a code of conduct for social media influencers, industry stakeholders have banded together to float a self-regulatory organisation (SRO).

Called the India Influencer Governing Council (IIGC), the SRO comprises members from influencer marketing agencies, creators, digital intermediaries like Google, Meta and JioHotstar, and major advertisers.

The council also released a 89 page-long "code of standards" for influencers to ensure their content is "legal, honest, transparent, and respectful of societal values". As per the document, the framework will also aim to protect consumer interests, uphold responsible content creation, promote fa...