Indian Newspaper Society Asks Google To Pay 85% Of Ad Revenue To News Publishers
India, Feb. 26 -- The Indian Newspaper Society (INS) has asked Google India to ensure that the country's news publishers are paid 85% of the advertising revenue for their content, as Google uses this news content to fuel its advertising supply value chain.
The INS president L Adimoolam, in a letter to Google India's country manager Sanjay Gupta, demanded that the big tech giant should pay for news generated, as newspapers employ thousands of journalists on the ground, at considerable expense, for gathering and verifying information.
It is unclear the proportion of ad revenue that Google currently pays to news publishers. In a blog dated June last year, Google claimed that news publishers keep over 95% of the digital advertising revenue ...
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