India, May 13 -- Where is India's youth spending today? Well, away from the world of fancy ice creams and the latest D2C drops - packed concert halls, auditoriums, festival grounds and echoing stadiums can testify where the real consumption story is being written as we speak. That's the thesis that JetSynthesys is banking on.

A new wave has enveloped the country, and at its heart is the aspirational young Indian willing to be immersed in the live concert experience.

Remember the Coldplay India tour or how Diljit Dosanjh brought the crowd to a standstill? While you may not be a fan, for many loyalists, this was once-in-a-lifetime experience and they splurged gladly without batting an eyelid.

Not to mention, a high for live events and co...