How Vidooly Is Breaking Through In India's Budding Video & OTT Analytics Space
India, March 17 -- The Inc42 & AWS series - Scaling From 1 To 10 - continues with a closer look into online video analytics and marketing software, Vidooly.
The Covid-19 pandemic and the ensuing lockdowns proved to be a big boost for India's OTT and video streaming market. Almost overnight, OTT platforms such as Netflix, Amazon Prime Video, Disney+Hotstar, Zee5, ALTBalaji, SonyLIV and many others shed their shell of urban elitism and became the go-to sources for mass entertainment.
The Indian OTT market is expected to emerge the world's 6th largest, with a market size of $2.9 Bn by 2024, growing at a CAGR of 28.6% during 2020-2024, according to a report by PwC. And this is not even counting the casual video market catered to by YouTube ...
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