How Data-Driven Analytics Work for Strategising Digital Campaigns
India, April 10 -- The fundamental shift in marketing has led marketers to turn to the most reliable source of information - the customers data. This data has the potential to be the most valuable source of information for your marketing plan. When it comes to your digital campaign, every marketers aim is to let their campaigns run on autopilot, leaving them to focus on the creative side of testing, optimising and analysing. Here's where marketers can benefit from customer-based data.
Digital marketing analytics is the translation of customer behaviour into actionable business data. This helps marketers make better decisions, decisions that in turn delivers better results for your digital campaign. Almost 2 out of 3 leading marketers say...
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