India, Sept. 30 -- Even as Indian startup founders took to social media to express their concerns over Google's Play billing system, Internet and Mobile Association of India (IAMAI) said it will call for a meeting of founders to address the issue.

Many founders believe that India needs a local app store to provide more choice to consumers.

On Tuesday (September 29), Google said that it plans to enforce its policies that will require app developers selling digital goods on the Google Play Store to use its in-app payment system, which takes an industry-standard 30% cut of transactions.

In a statement, industry body IAMAI said the Indian founders' community is concerned after the announcement.

"The primary likely reason is the perceived ...